Frequently Asked Questions

Most firms are fully operational in 5-7 business days from signing. Here's the honest breakdown:

• Day 1-2: Discovery call, technical setup, and integration configuration on our end
• Day 3-4: Secure data migration from your existing systems (we handle this, not you)
• Day 5: Team training session (typically 1 hour for the full team).
• Day 6-7: Go-live with hands-on support

The variable is usually your existing data quality. If your client data is well-organized, we're fast. If it's scattered across multiple Excel files from 2003, it takes an extra day or two for cleaning.

You'll need to dedicate about 1-2 hours of your time total (discovery call + training). We handle everything else.

No. We migrate your existing data securely.

We can import from:

• Excel/CSV exports from existing systems
• Direct platform integrations (API connections)
• Legacy system exports (even from systems you think are ancient)

Migration process:

1. You export data from current system (or we pull it via integration)
2. We clean and map it to our schema
3. You review a sample to confirm accuracy
4. We complete the migration
5. You're operational

Average migration time: 2-3 days for most practices. Longest we've ever taken: 5 days (firm had 25 years of legacy data across 8 different historical systems).

If you can use a web browser, you can use Wealth Analytica.

Training structure:

• Core platform training: 1hour (covers 90% of daily usage)
• Advanced features: 1 hour (portfolio modeling, custom reporting)
• Ongoing support: Available whenever you need it

Real adoption timeline:

• Day 1: Team can complete basic fact-finds and client reviews
• Week 1: Team is comfortable with daily workflows
• Week 2: Team is exploring advanced features proactively
• Month 1: Platform feels like second nature

Senior advisers who've used the same process for 20 years need about a week longer to adjust. It's not difficulty—it's just habit change.

You get dedicated support—real humans, UK-based, who actually understand IFA workflows.

Support channels:

• Live chat: Response time under 10 minutes during business hours
• Email support: Response within 2 hours during business hours
• Phone support: Direct line to technical team
• Account manager: Dedicated contact for strategic guidance

Response times:

• Urgent issues (platform down, client meeting in an hour): Immediate
• Important questions (how do I do X): Under 30 minutes
• General inquiries: Same business day

Our average support ticket response time is 23 minutes. We're not reading from scripts—we're actually solving your problems.

Fair scepticism. Here's what that actually means:

Before Wealth Analytica (traditional research process):

• Log into FE Analytics or similar (5 mins to load, somehow)
• Pull fund performance data manually (15 mins)
• Export to Excel to build comparisons (10 mins)
• Check sector performance separately (10 mins)
• Review cost structures across providers (15 mins)
• Cross-reference ESG ratings if client cares (10 mins)
• Pull risk metrics and volatility data (10 mins)
• Build narrative for client presentation (45 mins)
• Total: ~2 hours per client review

With Wealth Analytica:

• Select client portfolio
• Click "Portfolio Analysis"
• System automatically generates: performance vs. benchmarks, peer comparisons, cost analysis, risk metrics, ESG scores, sector exposures—all contextualised
• Review insights (10 mins)
• Customize client presentation (10 mins)
• Total: ~20 minutes per client review

The 80% time savings is arithmetic, not marketing. We automate data gathering and comparative analysis. You still apply professional judgment—you just don't waste time on manual data compilation.

YBoth. We support multiple investment approaches:

• DIY fund selection: Full fund universe analytics
• MPS/DFM portfolios: Performance tracking, rebalancing alerts, style drift monitoring
• Hybrid approaches: Some DFM, some bespoke funds
• Direct equity holdings: Stock-level analysis (UK, US, European equities)
• Alternative investments: ETF's (UK, US and European)  Investment Trusts (UK)

We take security as seriously as you do.

Security infrastructure:

• Data encryption: AES-256 encryption at rest, TLS 1.3 in transit
• Hosting: UK-based servers ( London region) with full GDPR compliance
• Access controls: Multi-factor authentication, role-based permissions, IP whitelisting available
• Audit logging: Complete trail of every data access and system action
• Backups: Daily encrypted backups with 30-day retention
• Disaster recovery: 4-hour RTO, 1-hour RPO (we can restore within 4 hours if disaster strikes)

Certifications:

• ISO 27001 certified (information security management)
• GDPR compliant 
• Regular penetration testing by independent security firms

Real talk: We handle security so you don't have to become cybersecurity experts. Our security posture is substantially stronger than most small IFA firms could achieve independently.

You own your data. Always.

Data ownership:

• Your client data is yours, period
• You can export everything at any time (not just if you leave)
• Standard export formats: CSV, Excel, PDF
• Complete data portability—no lock-in

If you leave:

1. Request data export
2. We provide complete dataset within 48 hours
3. Your account remains accessible (read-only) for 30 days post-cancellation
4. We permanently delete your data 90 days after cancellation (or sooner if requested)

No hostage situations: Some platforms make it painful to leave. We don't. If we're not providing value, you should leave. (Though we'll certainly try to solve whatever issues prompted the decision first.)

Fair question. Here are real numbers:

Wealth analytica is designed to provide an end to end solution for the whole team as such we provide 5 users included in our core price.

We don't charge more for AUM bands - our sole goal is to help you grow your AUM

Pricing structure: We like to keep things simple and our pricing is no exception with a flat fee per user that enables you to grow your AUM

What's included:

• Full platform access (all features, not tiered)
• Unlimited client records
• Integration with custodian platforms
• Client portal access
• Training and implementation support
• Ongoing customer support
• Regular platform updates

Volume discounts: 10+ advisers qualify for custom pricing (typically 15-25% discount).

Let's do the math honestly.

Time savings (conservative estimate):

• 8 hours/week reclaimed per adviser
• £150/hour average IFA billable rate
• 48 working weeks/year

Value of reclaimed time: 8 hours × £250 × 48 weeks = £96,000/year per adviser

Platform cost (solo adviser): £10,000/year

ROI calculation: £96,000 ÷ £10,000 = 10:1 return

Reality check: Not all reclaimed time converts to billable hours. Realistically, maybe 30-40% becomes revenue-generating client work. Even a conservative ROI of only a third of your time  - 30%:

Conservative ROI: £28,800 in additional capacity ÷ £10,000 cost = 3:1 return

Payback period: First month, if you take on even one additional small client with the reclaimed capacity.

Intangible value: Not missing your kid's school play or school drop off's? Not working until 10 PM on Wednesdays? Can't put a price on that, but it matters.

No. We hate hidden fees as much as you do.

Included in base price:

• All platform features
• All integrations
• Unlimited data usage
• Unlimited client records
• Implementation and training
• Ongoing support
• Platform updates and new features

Things that DON'T cost extra:

• Adding client records (some platforms charge per client—we don't)
• Running reports (unlimited)
• API calls or data syncs (unlimited)
• Team training sessions (we'll train new hires anytime)
• Support tickets (unlimited)

Only additional costs:

• Custom development (if you need highly specific workflows built just for you—rare)
• On-site training (if you want us physically present—most firms don't need this)

Yes. 14-day free trial, no credit card required.

Trial includes:

• Full platform access (not a limited demo)
• Import sample client data to test real workflows
• Full implementation support
• Training session with our team
• Access to support during trial

No credit card required means: You can't accidentally get charged. When trial ends, platform just stops working. You affirmatively choose to become a paying customer—we don't auto-convert you.

If it's not right:

• Cancel anytime during trial
• Export your data
• No questions asked, no hard feelings

Trial-to-paid conversion rate: About 73% of trials convert to paid customers. The other 27% typically say "timing isn't right" or "we just committed to another solution." Almost never "the platform doesn't work."

No—it's actually more valuable for smaller practices.

Why it matters more for small practices:

• You can't delegate admin to a back office—you're wearing all the hats
• Time savings directly translate to your personal quality of life
• You can scale capacity without hiring (expensive)
• 8 hours/week saved is 20% of your work week

Example: A solo practitioner can save 12 hours/week. For that single user it's the difference between 60-hour weeks and 40-hour weeks. Life-changing.

Bottom line: If anything, smaller practices get better ROI because the time savings represent a larger percentage of total capacity.

Probably, yes—but let's be honest.

If you're truly optimized:

• Using a modern custodian platform
• Have strong operational processes
• Already using tech effectively
• Not drowning in admin

You'll likely see 4-6 hours/week saved (not 8-12).

Where efficiency gains come from:

• Research and analytics (even efficient firms spend time manually compiling data)
• Compliance documentation (even with templates, there's manual work)
• Client communication and portal access (reduces inbound calls)
• Team coordination (shared workflows eliminate duplicated effort)

Real talk: If you're at 45-hour weeks and operationally strong, we might take you to 40-hour weeks. Still valuable, but not as dramatic as the IFA working 60-hour weeks with legacy processes.

Try the trial: Test it with real workflows. If you're not seeing meaningful time savings after a week, it's probably not a good fit.

Change is scary. We get it. Here's how we make it less terrifying:

Migration process:

• We don't force you to switch overnight—phased migration available
• Legacy system stays active during transition (no "burn the boats" moment)
• We migrate data in stages (test with 10 clients first, then complete migration)
• Your team learns on real workflows during transition period

Typical migration timeline:

• Week 1: Platform setup, initial data migration (10-20 sample clients)
• Week 2: Team training, parallel operations (using both systems)
• Week 3: Full data migration, primary platform switch
• Week 4: Legacy system becomes backup/reference only

Safety nets:

• Your old data stays accessible
• We don't delete anything during migration
• Support is most intensive during first 30 days (we know this is when you need us)

Real statistic: 92% of migrating firms say the transition was "easier than expected." The anticipation is usually worse than the reality.

Tech adoption fails when the tool doesn't actually solve problems. Here's our approach:

Why previous tools failed (usually):

• Didn't actually save time (just shifted work around)
• Required learning complex new interfaces (high cognitive load)
• Didn't integrate with existing workflows (created more friction)
• Lacked training and support (team felt abandoned)

Why Wealth Analytica adoption succeeds:

• Saves time immediately (first use, not "eventually")
• Intuitive interface (if you can use Outlook, you can use this)
• Integrates with existing tools (doesn't force wholesale change)
• Hands-on training and ongoing support (we don't disappear after sale)

Change management approach:

• Identify internal champion (usually senior adviser who sees value)
• Train champions first, then they help train others
• Quick wins first (focus on most painful processes initially)
• Celebrate small successes ("Look, Sarah just completed a fact-find in half the normal time!")

Real adoption timeline: Most teams reach 80%+ daily usage within 2 weeks. Resistance usually evaporates once people experience actual time savings.

Yes. We ship major updates quarterly, minor improvements weekly and monthly improvements quarterly.

Currently in development (next 6 months):

• AI-powered client communication drafting (meeting summaries, follow-up emails)
• Task Management – to simplify processes, track productivity, and enhance internal communication and reporting.
• Custom workflows - enabling enhanced reporting and the conversion of leads into AUM clients.s
• Fact Finding & LoA Documents – FCA fact-finding automation.
• Automated data capture for LoA documents, bank statements, and other statements.
• Secure messages - Secure, encrypted communication with your clients
• Suitability reports - auto-generated to FCA standards from client-uploaded data.
  
  

How we prioritise:

• Customer feedback (we survey users quarterly)
• Regulatory changes (compliance updates are always prioritised)
• Market trends (what's becoming standard in the industry)

Customer feedback drives about 60% of our roadmap.

How feedback influences development:

• Quarterly user surveys (we actually read every response)
• Feature request voting (users can propose and vote on features)
• Customer advisory board (12 IFA firms who give detailed input quarterly)
• Support ticket patterns (if 20 firms ask for the same thing, we build it)

Transparency: When we decide not to build a requested feature, we explain why. Sometimes it's technical constraints, sometimes it's because it would add complexity that hurts the majority of users.

Your voice matters: Especially in the first year as a customer, we'll actively seek your feedback. You're not just buying software—you're influencing its evolution.